The new poster campaign for Harvey Nichols, sees the characters (created by Bristol-based Aardman) striking a pose with their usual attire swapped for more fashionable clobber. Wallace is seen above in a woollen Prince of Wales check grey two-piece suit by Paul Smith while Gromit wears a pair of Ray Ban wayfarer sunglasses and purple stripe silk scarf by Duchamp.
The campaign is created by DDB London with photography by Giles Revell.
The campaign is created by DDB London with photography by Giles Revell.
There is a video on Harvey Nichols web site which explains the why and how nicely:
http://www.harveynichols.com/output/Page723.asp
I think this is a really great idea (I am biased as I love Wallace and Gromit) but the idea of using the fictional characters as really celebrities is interesting and its nice to see a traditional art form being used in a modern and relevant setting.
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